Introduction
When working with a new client, Medical Red Team follows the medical metaphor of the SOAP note – Subjective / Objective / Assessment / Plan.
Subjective
The heart of this section is the intake interview. Just as a physician interviews each of his patients, so too does Medical Red Team obtain relevant detailed information from a new client. This is a vital step to enable Medical Red Team to identify the best opportunities in the most cost-effective manner.
Areas we cover during the intake interview:
- Customers and Funders
- Relationships
- Channels
- Technology Descriptions
- Value Propositions
- Federal Alignment
- Commercialization Plans
- Product Development Milestones
- Technology Readiness Levels (TRLs)
- Intellectual Property
- Partners
- Human Capital: Key Executives, Principal Investigators, Supporting Teams
- Funding
Every client is different, just like every patient is different. The actual questions and follow up questions will be tailored to the client and to their initial responses.
Objective
Just as diagnostic and imaging technology helps identify a patient’s medical problem[s] and helps in the development a treatment plan, we have a specialized tool, the TripleHelix Discovery EngineSM, which greatly enables our capability for putting together the best plan for each client.
The TripleHelix Discovery EngineSM is a database with more than 100,000 elements.
The intake interview enables us to perform focused searches in the TripleHelix Discovery EngineSM
Each search includes:
- A deep dive to identify opportunities across selected technology verticals
- A deep dive to identify opportunities at selected organizations
More details about the TripleHelix Discovery EngineSM
Assessment
An experienced physician is needed to interpret the information provided by the patient and the information from the diagnostic workup. Medical Red Team subject matter experts will evaluate the information from the intake interview and the results of the focused search in the TripleHelix Discovery EngineSM database to come up with the best opportunities for each client.
We use another proprietary tool to score each opportunity across twelve criteria:
- Product/Market (RFP) Fit
- Proposal Win Strategy
- Customer Relationship
- Requirements Understanding
- Past Performance
- Competitive Analysis
- Teaming
- Timeline Preparedness
- Pricing
- Proposal Development & SME Support
- Business Development Capture Resources
- Post Award Execution Capacity
At the end of this process, we will have a list of opportunities ranked in order of their likelihood of success [PWIN]
Depending on the needs of the client, this assessment may include:
- Non-dilutive funding opportunities
- Government medical R&D programs
- Not for profit medical R&D foundations
- Key Government Points of Contact
- Partnership with another industry organization
- Potential Subject Matter Experts
- Business Capture Planning Requirements
- Regulatory
- Reimbursement
- Intellectual property
- Commercialization
- Investors
- Strategic Corporate Investment Partners
- Potential Risk Capital Investors
Plan
Medical Red Team will develop a capture plan for each of the best 3-6 opportunities.
A patient may be able to implement the plan prescribed by their physician, e.g. change in diet, increased activity, smoking cessation. Or the patient may need help implementing this plan.
Depending on the capabilities and experience of the client, Medical Red Team can assist with the implementation of the capture plan.
Program Overview
- Project Title
- Program Objective
- Program ID
- Proposed Start
- Proposal Deadline:
- Targets:
- Geography
- Industry
- Audience Description
- Audience Size
- Target Opportunities
Program Tactics
- RFP Review
- Proposal Outline
- Teaming Strategy
- Teaming Agreement
- Writing Assignments
- 1st / 2nd / Final Drafts
- Pink Team / Red Team / White Glove Reviews